Have you heard of the baby boomers?  They are the large post WWII generation that have to some extent been ignored online until recently. The 50 plus market is big! If you don’t know how big, try to conceptualize what two trillion dollars in annual spending is.

Some more “boomer” statistics to help illustrate the opportunity online:

• Within the next year over 30% of the American population will be over 50
• By 2015 of 45% of the population will be over 50
• The 50+ age group spends over 2 trillion dollars per year
• Almost 70% of the countries wealth is controlled by this group
• This age group makes up more than 1/3 of all internet users
• It is estimated that this demographic spends over $7 Billion/year online

Now remember, it’s still early. The first baby boomer only turned 60 in 2006. This is a growing market in size and influence.

When you consider the numbers behind this demographic, it is obvious that there is a growing potential for business opportunities online targeting the 50+ market.

Media Mogul, Moses Znaimer has already made strategic moves to corner the 45+ age group in Canada, referred to as “The Zoomers”. Mr. Znaimer who founded CityTV, Much Music, Space, and many other media power houses has now turned his attention to the aging population through a large network of boomer targeted sites and publications.

Other networks focused on the boomer market have sprung up all across the net over the last few years. Compete.com indicates that Eons, a social network for people 50+, averages over 300,000 unique visitors per month.

Industries benefiting the most from the boomer/ zoomer generation demographic are:

• Travel
• Health / Fitness
• Finance
• Automotive

How much attention are you paying to this market? Knock, knock, knock! Is that the sound of …