Those who are in the market for diamonds and fine jewelry have no doubt heard of the company called Diamonds International- one of the major diamond and jewelry retailers in the Caribbean.

What many people may not realize, however, is that the success of this company is the result of consistent and well-managed growth. What started in 1986 as one small store in St. Thomas has burgeoned into a conglomerate of over 125 stores throughout the Caribbean and North America, as well as a successful online store, ShopDI.com.

The success of Diamonds International can be largely attributed to their aggressive marketing strategy. Over the years, the company sought and won the backing of all the major cruise lines, travel bureaus and hotel chains. Diamonds International also focused on a series of print advertisements on several major airlines and cruise lines and was quick to establish a image of quality products and outstanding customer service.

Today, Diamonds International has branches in Antigua, Aruba, Bahamas, Belize, Cabo San Lucas, Cancun, Costa Maya, Cozumel, Mazatlan, Playa Del Carmen, Puerto Vallarta, St. Croix, Barbados, St. Lucia, and St. Maarten, as well as Key West, Florida, Las Vegas, Nevada, and Alaska.  Diamonds International also supports a series of “sister stores” under the names Tanzanite International, DI Watch & Design, DI Collection, Italian Connections Clothing, Kids International European clothing, Havana Blue Lounge-Bar and Tequileria International.

For industry affiliation and other historical information go to wikipedia’s Diamonds International page.